The keywords that you use should address topics that your target audience finds valuable. Is this keyword valuable for the right audience? By uncovering the answers to these central questions, you will gain a far better understanding of how well a particular keyword will work for you and your marketing goals. There are a few main areas where you should focus on analyzing your keywords. What do I want to learn from my keyword analysis? Here is how to perform an effective keyword analysis. As you prepare to perform your keyword research, you should understand what needs to be uncovered and how you can measure the results of your efforts moving forward. Effective keyword analysis will help you connect with this online audience, inviting them to get to know your brand and enter your sales funnel. Additionally, 94 percent of B2B buyers and 81 percent of customers say that they do research online before making a purchase. An estimated 67 percent of the buyer’s journey is now believed to take place online. When performed correctly, a keyword analysis will help you identify topics that your targeted customers want to read, effectively weeding out those who have no interest in making a purchase. Performing a keyword analysis as you develop your content can help you accurately target your intended customers and create material that resonates with their interests and needs.
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